Vox populi... the people have spoken

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October 29, 2020

Welcome to the 2020 edition of Spencer Radio Group’s People’s Choice. This truly is vox populi… Latin for “the opinion of the majority of the people.” Last year was our first production of the contest. With last year’s foundation and our great audience in Northwest Iowa we are proud and pleased to present the 2020 edition. This year, we enlisted the help of Oregon based NERUS Strategies. They produce these types of contests across America including one of the largest, Best of Las Vegas.

Our radio group invested over $50,000 in promotion to let as many people know that we were having a contest. We had a tremendous return on our investment! It was almost a call to rally for local business! You likely noticed several changes in how we nominated and how we voted. We have an updated year-round destination website at New this year is this book that you are holding! Truly the definitive guide to all that is best in Northwest Iowa.

Special thanks to Lezlie Pohlman, Farmers Insurance, Lezlie Pohlman Agency, for being our presenting sponsor. You’ll find more here.

We started this year’s contest on July 6th, with open nominations. We received over 1,353 nominations to be on the ballot. As we started voting, we had 907 local companies and individuals competing to be voted the People’s Choice. For 2020, we are presenting 233 winners in 155 categories, for a total of 310 awards. Categories included eat & drink, services, home & garden, health & beauty, shopping, motors, schools, and things to do. The social media buzz not only helped get out the vote, but also drew attention to our great local businesses!

During our voting, August 3 through August 21, we had over 13,000 unique voters cast over 33,435 votes. To be chosen as the People’s Choice in the top two positions of the 2020 is not only an accomplishment, but also a testament to how the friends, fans, and customers feel about our local area businesses.

The great pandemic of 2020 has been a challenge for the citizens of the world. Here at home, as a community, we have been finding new ways to conduct business, to be supportive to employers and employees, and to be responsible in our response to the health crisis. Like good Iowans, Northwest Iowa area businesses started to embrace the new “usual”. We could not be prouder to salute and pay tribute to the great businesses that were voted the People’s Choice in their individual categories. Thank you to all of the folks that took the time to vote.

We encourage you to explore and engage with those chosen as the People’s Choice. Some may be familiar, and some may be new to you. All will welcome your business as we continue to get back at it.

Congratulations to all, and until our 2021 contest… we will see you on the radio.

Dave Putnam
President/General Manager

Tori Rasmussen
Sales Manager


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